Expert - Barbara Cresti
Register of Experts
WOMEN4CYBER SWITZERLAND EXPERT
Barbara Cresti
Founder of StratEdge
FR / ENG / ITA
#DIGITAL SOVEREIGNTY #AI GOVERNANCE #AI STRATEGY FOR BOARDS AND EXECUTIVES
☑️ Speaker ☑️ Media interview
FR / ENG / ITA
#DIGITAL SOVEREIGNTY #AI GOVERNANCE #AI STRATEGY FOR BOARDS AND EXECUTIVES
Biography
Barbara Cresti is a trusted advisor to Boards and executive teams navigating complexity, growth, and transformation.
With over 20 years of global leadership experience, she operates across regulated and technology-driven industries - from energy, telecoms, financial services and healthcare to cloud, AI and manufacturing - helping organisations unlock new value and lead with clarity in times of change.
She has led international market expansion and advised leadership teams on strategic repositioning, business model evolution, and enterprise-wide transformation.
As Founder of StratEdge, she advises C-suite leaders and Boards on AI strategy, governance, and AI-enabled business transformation. Her work goes beyond adoption - aligning leadership, operating models, and growth strategy to ensure AI becomes a measurable competitive advantage.
Rooted in high-performance environments such as Amazon Web Services and Orange, Barbara combines strategic foresight with pragmatic delivery, resilience, and long-term value creation.
With over 20 years of global leadership experience, she operates across regulated and technology-driven industries - from energy, telecoms, financial services and healthcare to cloud, AI and manufacturing - helping organisations unlock new value and lead with clarity in times of change.
She has led international market expansion and advised leadership teams on strategic repositioning, business model evolution, and enterprise-wide transformation.
As Founder of StratEdge, she advises C-suite leaders and Boards on AI strategy, governance, and AI-enabled business transformation. Her work goes beyond adoption - aligning leadership, operating models, and growth strategy to ensure AI becomes a measurable competitive advantage.
Rooted in high-performance environments such as Amazon Web Services and Orange, Barbara combines strategic foresight with pragmatic delivery, resilience, and long-term value creation.
Speaker experience
- EAM Day Lugano, November 2024
- World AI Summit, Amsterdam, November 2025
- PanoramAI, Geneva, September 2025
- European Legal Technology Association (ELTA) Webinar, March 2026
- Scheduled for AI Summit, Barcelona, September 2026
- World AI Summit, Amsterdam, November 2025
- PanoramAI, Geneva, September 2025
- European Legal Technology Association (ELTA) Webinar, March 2026
- Scheduled for AI Summit, Barcelona, September 2026
Media experience
- AI Data press: https://www.aidatapress.com/news/use-cases-data-ai-barbara-cresti-stratedge
- Process Reporter: https://www.processreporter.com/news/default-ai-adoption-risks-barbara-cresti-stratedge (Jan 2025)
- The innovator (Sept 2025): https://theinnovator.news/interview-of-the-week-barbara-cresti-ai-governance-expert/
- CIO Magazine: https://ciobusinessworld.com/beyond-adoption-how-businesses-can-transition-to-ai-native-enterprises/